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How To Become an Amazon Seller

By Bubuy Balangue | 20 May 2022 | 6 mins read

As an Amazon seller, the world is your customer. They want a trusted place where they can buy a wide variety of goods.

There are ways to add value from your product and be part of the most customer-centric company in the world. As an Amazon seller, you can take part in offering customers better selection, better prices, and a top-notch customer experience.

When you start selling on Amazon, you become part of a retail destination that is home to sellers of all kinds, from Fortune 500 organizations to artisan vendors who make handcrafted goods. They all sell here for a reason: to reach the hundreds of millions of customers who visit Amazon to shop.

So, Is Amazon Right For You?

The short answer is yes. The largest household brands sell on Amazon. So do emerging brands that will pop on your radar soon. Small and medium-sized businesses thrive at Amazon, and they account for more than half the units sold worldwide. Whatever your business is—and whatever size it is—selling on Amazon is nearly always the right decision.

What You’ll Need To Get Started

In order to complete your registration, new sellers must have a bank account number and bank routing number, a chargeable credit card, a government-issued national ID, tax information, and a phone number.

What Are Amazon Marketing Services?

There are a few distinct types of selling fees you might pay, depending on your selling plan and the types of products you offer as a new seller.

Subscription fees are the fees you pay for your selling plan, and they vary depending on which plan you select. On the Professional selling plan, there’s a flat fee of $39.99 per month and no per-item fee. On the Individual selling plan, there’s a $0.99 fee for each item sold.

Selling fees are charged per item sold, and they include referral fees (which are a percentage of the selling price and vary depending on the product’s category), and variable closing fees (which apply only to media categories).

Shipping fees occur when you fulfill orders yourself. Amazon shipping rates apply. Amazon charges these shipping rates based on the product category and shipping service selected by the buyer.

For products that Amazon fulfills for you (known as Fulfillment by Amazon, or FBA), there are fees for order fulfillment, storage, and optional services.

How to List Your Products

To sell a product on Amazon, you must first create a product listing. Either match an existing listing (if somebody else is already selling the same product on Amazon) or create a new listing (if you are the first or only seller).

The specific way sellers upload and list their products varies depending on their selling plan. To put it simply, sellers using a Professional plan seller account have the option of listing their products in large batches using bulk uploading or inventory management with third-party systems, while Individual sellers list products one at a time.

Successful Listing = Successful Launch

Following best practices for adding listings can have a big impact on their success. Make it easy for shoppers to find your offers by adding descriptive titles, clear images, and concise feature bullets to your items. Avoid these things that could negatively impact your launch:

Product Detail Pages: Where You Hard-Sell Your Goods

A product detail page is where customers view a product sold on Amazon. If you’ve shopped on Amazon, you’ll probably recognize the product detail page. It’s where customers can find all the relevant information about a particular item. 

When multiple sellers offer the same product, Amazon combines data from all the offers into one product detail page so they can present customers with the best experience. You can propose product information on a product detail page, along with other sellers and manufacturers, and request detail page reviews if you think the information is not correct.

As you’re building your product detail pages, try to think about what will best help customers find your products, discover answers to their questions, and make a purchasing decision. Aim for the ultimate customer experience by making your listings concise, accurate, and easy to understand.

What You Need to Start Listing Products

In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption. In addition to a product ID, here’s some of the important information that goes into each product listing:

What is Seller Central?

It’s important that customers are able to shop with confidence on Amazon, which is why some product categories (like certain grocery or automotive products) are known as “restricted product categories.” Amazon might require performance checks, additional fees, and other qualifications in order for you to sell certain brands or list items within restricted categories. You’ll be able to request approval from within Seller Central.

What is Seller Central?

Once you register as an Amazon seller, you’ll have access to your Seller Central account. Think of Seller Central as your go-to resource for selling on Amazon. It’s a portal to your Amazon business and a one-stop shop for managing your selling account, adding product information, making inventory updates, managing payments, and finding helpful content to help you navigate your Amazon business. It’s also where you list all your products.

This is where you can:

The Product Detail Page: Your Very Own Product Shelf

As you’re building your product detail pages, try to think about what will best help customers find your products, discover answers to their questions, and make a purchasing decision. Aim for the ultimate customer experience by making your listings concise, accurate, and easy to understand.

How to Deliver Your Products

You have two options for getting shoppers their items. You can do it yourself, maintaining your own inventory and shipping products to customers (merchant-fulfillment), or have Amazon take responsibility for packaging, labeling, and shipping products through Fulfillment by Amazon (FBA). Each method has its own set of benefits—you just have to decide which one is right for your business.

You’ve Made Your First Sale. So What’s Next?

Your first sale is a big milestone—but it’s just the beginning of your growth opportunities through selling on Amazon. Once your store is up and running, there are a few important things to keep in mind. 

Amazon sellers operate at a high standard so they can provide a seamless, delightful shopping experience. You can keep tabs on your performance and make sure you’re meeting your targets in Seller Central. 

Customer product reviews are an integral part of the shopping experience on Amazon, and they benefit both customers and sellers. Make sure you’re familiar with the right way and wrong way to get more product reviews and avoid policy violations.

Keeping Your Business Running at a Steady Pace

The moment you start selling on Amazon is the moment you can start growing your Amazon business. Once you’ve launched your business, Amazon has tools in place to help you take your sales to the next level. The first three months after you launch your Amazon business are an important time for establishing practices that will boost your performance from there on out.

So if you’re passionate about your product and you want a global market, it’s time to sell on Amazon. The best of luck to you!

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